Why Older Women Will Rule The World

Why older women will rule the world: The future is female.

According to Joseph F. Coughlin, director of the AgeLab at the Massachusetts Institute of Technology and author of the new book, “The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market.”If you’re a woman with a bit of life experience, you already know you’re the boss.

You’re more likely to drive health care decisions in your family, control household spending, care for millennials and elders, start a business and initiate a divorce. You have the longevity advantage over men.

If you’re a woman with a bit of life experience, you already know you’re the boss. 

In other words, you rule. 

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But does the world know it? Older women can sometimes feel like they’re invisible to workplaces and businesses, but they’re actually the trailblazers others should be watching, says Joseph F. Coughlin, director of the AgeLab at the Massachusetts Institute of Technology and author of the new book, “The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market.”

As people get older, the future is female, he argues, with women better prepared for life after middle age than their male peers.

Dr. Coughlin continues, “One of the greatest under-appreciated sources of innovation and new business may in fact be women over 50 with new ideas, lots of life ahead of them and with the verve to get it done,” 

“As people get older, the future is female.”, Coughlin  argues.

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Joseph F. Coughlin, director of the AgeLab at the Massachusetts Institute of Technology

In his book, Dr. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women—they outnumber men, control household spending and finances, and are leading the charge toward tomorrow’s creative new narrative of later life—is especially illuminating.

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