(Editor’s Note: Finally, a cable channel for us grownups. I’m really over all the programing aimed at 30 Somethings, aren’t you?)
RLTV, the only cable network and online destination for adults 50+, announced today that it has launched on Bright House Networks. RLTV (www.rl.tv) offers a wide range of programming designed to engage, inform and resonate with a diverse audience of viewers 50+ in areas including health and wellness, relationships, transformation, exploration, finance and political and public policy issues. RLTV is available locally to Bright House Networks Digital TV customers on Channel 181.
“Viewers who are 50+ are seeking programming that reflects their lives and relates to their interests,” said RLTV Senior Vice President of Affiliate Sales and Corporate Development Patrick Baldwin. “We thank Bright House Networks for its support and are delighted that we can help them deliver relevant programming to this vital audience.”
Generation 50+, the audience RLTV serves, is 100 million strong, including 80 million baby boomers, the last of whom turn 50 in 2014. It is this generation of knowledgeable and experienced adults that are redefining themselves as they continue to age, and are seeking relevant content to assist them on that journey.
RLTV’s original programming includes:
- Money Matters with Jean Chatzky, in which personal finance expert and Today Show finance editor Jean Chatzky offers relatable advice on how to manage money in today’s complex economic environment;
- Good Food, Good Deeds, the groundbreaking series hosted by Florence Henderson and produced in relationship with the Meals on Wheels Association of America that combines the excitement of a cook-off with the life-saving mission of one of America’s most extraordinary philanthropic organizations; and
- Fix America, a series of specials that addresses and helps to reshape critical issues facing Americans today, such as the debt and the deficit, senior hunger, and education.
RLTV (www.rl.tv) is the only cable network and online destination for adults 50+, offering a unique brand of programming and content that resonates with mature, experienced and knowledgeable viewers. The network’s Emmy Award-winning programming focuses on everything from financial planning and second careers to travel and entertainment; from health and wellness to volunteerism and community-building.
About Bright House Networks
Bright House Networks is the sixth largest owner and operator of cable systems in the U.S. and the second largest in Florida, with technologically advanced systems located in five states including Florida, Alabama, Indiana, Michigan and California.
Bright House Networks serves approximately 2.5 million customers who subscribe to one or more of its video, high-speed data and voice services. The company also offers a full suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Bright House Media Strategies, the advertising arm of Bright House Networks, offers businesses advanced targeted advertising solutions. Bright House Networks also owns and operates exclusive local news and sports channels in its Florida markets.
For more information about Bright House Networks or our products and services, visit brighthouse.com.