With National Grandparents Day approaching on September 8th, three specialty brands serving the 50+ consumer, Haband®, Gold Violin®, and Solutions®, went straight to the source to learn how grandparents perceive and celebrate the national holiday that is dedicated to them. A recent online survey of 500 grandparents across the country shows how they would prefer their grandchildren mark this special occasion.
The importance of National Grandparents Day
National Grandparents Day is celebrated on the first Sunday after Labor Day. With 35 years under its belt as a national holiday (the White House officially proclaimed National Grandparents Day in 1978), survey results show that the vast majority of grandparents are paying attention to the holiday — 78 percent of grandmothers and 64 percent of grandfathers are aware of this year’s date.
While relatively new compared to other national holidays, Haband, Gold Violin, and Solutions predict that Grandparents Day will continue to grow in importance as more and more Boomers take on the title of grandparent. In fact, 36 percent of those surveyed view Grandparents Day as important a holiday as Mother’s Day or Father’s Day. That number rose to higher than 50 percent among the African American and Latino respondents.
Making a plan to mark the day
When it comes to observing their special day, a majority of grandparents indicated they would like to spend time with their grandchildren (54 percent ranked a personal visit as their top choice), while others (36 percent) hope to receive a personal phone call. Some grandparents noted enjoying simple displays of appreciation such as hugs, kisses, video chat and sharing a meal together.
Haband, Gold Violin and Solutions are part of the Orchard Brands family of brands, dedicated to serving active lifestyles of the 50+ market. From Haband’s wide selection of apparel and lifestyle products with a homespun feel, to Gold Violin’s unique items and gifts for independent living at any age, to Solutions’ expertise in “products that make life easier®” for home living, storage, organization and more, these distinctive brands offer something for mature adults, active retirees, boomers and seniors alike.
The survey was conducted by Op4G (Opinions For Good), a leading online market research panel. The survey wasconducted on Aug 14-19, 2013. Survey respondents were grandparents ages 55 years and above. The sample size was n=500 with a margin of error of 4%.