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for grandparents & those who love them


Posted on June 22, 2015 by Christine Crosby in 

How Will You Live The Rest Of Your Life?

For most of us, news of a grandchild’s impending arrival couldn’t be happier. The thought of a new baby in the family is enough to send us into a dizzying array of emotions, ranging from joy, anticipation, and satisfaction to anxiety, sadness, and uncertainty.Like other major events in our lives, no single emotion fits the bill. How could it?

The arrival of a grandchild signals the beginning of a new generation in a family. We are growing older. Life no longer stretches endlessly ahead of us. . When you look into the eyes of your first grandchild, the thought hits you like a ton of bricks, this kid is going to be living well beyond me. So now you really start to think – How do I want the rest of my life to shake out?

ken dychtwaldAccording to thought leader, visionary, president and CEO of Age Wave, and Chair-Elect of ASA’s Board of Directors, Ken Dychtwald, PhD, “The timing, power and purpose of maturity are being dramatically re-imagined as a result of increasing longevity, the boomer age wave and a spectrum of new lifestyle choices across adulthood, including health, family, work, housing, leisure, giving and money.”

We are proud to share Ken Dychtwald’s provocative presentation that provides a mind-stretching and no-holds-barred preview of the future. Recorded at ASA’s 2015 Aging in America Conference, Dr. Dychtwald explores a wide range of game-changing issues in the longevity revolution.

Maturity Re-Imagined from American Society on Aging on Vimeo.


Age Wave Overview

Age Wave is the nation’s foremost thought leader on issues relating to an aging population, with great expertise in the profound business, social, healthcare, financial, workforce and cultural implications.  Under the leadership of Founder/CEO Dr. Ken Dychtwald, Age Wave has a unique understanding of the body, mind, hopes and demands of new generations of maturing consumers and workers and their expectations, attitudes, hopes, and fears regarding retirement. 

The Age Wave Opportunity

Over the next decade, leading industries, companies, governments, and major institutions will be challenged to transform their strategies, marketing, branding, distribution, product development, and workforce management to fully prepare for and capitalize on key trends created by a rapidly aging population.  Since its inception in 1986, the firm has provided the nation’s leading corporations with highly effective, customizable services and products that help them position and prepare for the new mature marketplace, including:

  • Keynote Presentations that powerfully engage, educate, and motivate audiences around the opportunities and challenges of a maturing marketplace
  • Landmark Research that generates unmatched media coverage and support and promotes the sponsoring company’s brand
  • Publications and Media, including best-selling books, world-class documentaries, award-winning articles, special reports, and specialized editorial projects exploring the age wave and its critical business and social implications
  • Tools for Financial Professionals that empower them to meet the needs of mature adults, including turnkey seminar systems and comprehensive training programs

Our client list has included over half the Fortune 500 companies and government global leadership, including:  Allianz, American Bankers Association, American Express, American Hospital Association, Ameriprise Financial, Astra Zeneca, Blue Cross Blue Shield, Charles Schwab, Democratic Leadership Committee, Fidelity Investments, Ford Motor Co., General Electric, General Motors, Genworth Financial, GlaxoSmithKline, HSBC, Johnson & Johnson, LPL Financial, MasterCard, Merrill Lynch Wealth Management, Nabisco, News Corporation, Northern Trust, PepsiCo, Pharmacia, Prudential, Sara Lee, SunAmerica Financial Group, Time Warner, Vanguard, Walt Disney, Wells Fargo, the White House Conference on Aging, and the World Economic Forum.

To learn how Age Wave can work with your company, please contact Elyse Pellman at (510) 899-4006 orepellman@agewave.com.

Christine Crosby

About the author

Christine is the co-founder and editorial director for GRAND Magazine. She is the grandmother of five and great-grandmom (aka Grandmere) to one. She makes her home in St. Petersburg, Florida.

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