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Posted on August 4, 2016 by Christine Crosby in jeff ayeroff, MTV, non-partisan, rock the vote, vote

Rock the Vote – Share With The Young Voters In Your Life

By the time you are a GRANDparent, you know how important it is to vote. The over 50 voter is the biggest body of voters. However, as we age, it becomes more important that we encourage young people to take up the mantle; learn about the issue and exercise their voice.

The purpose of this article is to make you aware of Rock the Vote; the largest nonpartisan, non-profit organization in the United States driving young people to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights and advocate for an electoral process and voting system that works for the 21st-century electorate..

So, if you have a grandchild of voting age, please be sure they register. Here is an easy link to Rock the Vote that makes both easy…just click here.

VOTEOnline Voter
Registration Platform

Powered by Rock the Vote

Rock the Vote’s Online Voter Registration (OVR) platform provides a simple solution for modern voter registration. Since its inception, the platform has registered over six million new voters. In 2012, Rock the Vote began offering its white label tool and API to partners. It has been a trusted resource for more than a decade, with a proven track record of accessibility, security and partner support.

The platform is mobile-friendly, available in 13 languages*, and approved by the Presidential Commission for Election Administration. Most importantly, it’s available to partners for free!

Rock the Vote changed politics forever 25 years ago. The organization was founded in 1990 by a group of artists and recording industry staff, including current Rock the Vote board member

Jeff Ayeroff – Founder of Rock the Vote

Jeff Ayeroff in response to the Parent Music Resource Center’s music censorship campaign with the goal of getting young people to realize their political power, specifically to protect artists’ right to free speech. Now, 25 years later, Rock the Vote is still pioneering ways to get young people involved in the political process.

Former Co-President of Virgin Records America, Jeff Ayeroff, has been involved with the Rock the Vote campaign since its inception. Countless recording artists, industry executives, and political activists were instrumental in launching the organization – and sustaining it over the past two decades. We are grateful to all those who have helped make the organization what it is.

Rock the Vote has a longstanding relationship with MTV and other media partners, but it is – and always has been – an independent, nonpartisan organization.

Rock the Vote believes we need a massive cultural shift in the way people – specifically young people – think about voting. We need to create a culture of voting, a culture of defending the right to vote. That’s why we believe partnering with artists, musicians, actors, and technology companies is key to engaging with young people, driving a greater amount of them to the polls and using their inner voice to incite change.

We cannot afford to have young people sit out of the political process when so much is at stake for their future. Rock the Vote changed politics forever and it’s not going to stop.

Multi-State Engagement Campaign Including Key Partnerships Aims to Register 2 Million Young Voters by November, Help Drive Millennial Turnout

Washington, DC – July 19, 2016

imagesRock the Vote, the 25-year-old nonpartisan nonprofit organization dedicated to engaging and building the political power of young people, today announced a $4.5 million campaign called “Truth to Power” to increase Millennial participation in the 2016 general election. The campaign aims to register an additional 2 million young voters before November and help drive turnout of voters under 30 in targeted battleground states. Rock the Vote will officially launch Truth to Power at sponsored events at the Republican National Convention in Cleveland and the Democratic National Convention in Philadelphia the following week.

Rock the Vote’s Truth to Power campaign will include digital and on-the-ground voter registration drives and election turnout efforts in 12 key battleground states, including Arizona, Colorado, Florida, Illinois, Iowa, Michigan, Nevada, New Hampshire, Ohio, Pennsylvania, Wisconsin and Virginia. Rock the Vote will partner with top entertainment and creative talent to create a series of compelling political content aimed at engaging and mobilizing Millennials throughout the general election season that will be featured in a fall 2016 national bus tour featuring appearances by Rock the Vote artists, musicians and cultural leaders.

“Throughout this election season, we’ve seen young people across the country taking a stand, demanding change and fighting for a system and leaders that work for us,” said Rock the Vote President Carolyn DeWitt. “Speaking truth to power — through engagement, through activism and through our votes — is how young people have shaped the world around us for generations. We know what’s at stake in November, and we’re ready to play a real role in the outcome.

ByTheNumbersRaces-300x300In addition to an increased investment in existing registration and turnout efforts, Rock the Vote’s Truth to Power campaign will include new partnerships with Voto Latino, a civic media organization working to engage, educate and empower Latinos to be agents of change; PushBlack, the first mobile-based black civic engagement group; and APIAVote, a national nonpartisan organization that works to mobilize Asian Americans and Pacific Islanders in electoral and civic participation. These three partnerships will focus specifically on engaging young people of color around critical issues that are at stake in this year’s election and driving voter participation and turnout.

“Young voters are the largest, most diverse electorate and this election will be a referendum on our future. Our issues have never been more pressing: student debt, wage equity, criminal justice reform, the environment, choice and immigration are all on the ballot,” said María Teresa Kumar, President & CEO of Voto Latino. “Voto Latino is excited to partner with Rock the Vote as we work to empower young people across the country, not as siloed organizations, but as one powerful voice.”

Additional partnerships with twenty different nonprofit organizations, corporate partners and media outlets will enable the Truth to Power campaign to serve as a dominant force in driving Millennial participation in the general election.

In recent presidential elections, Millennial voters have been a decisive voice in key battleground states, including Ohio and Florida in both 2008 and 2012. Driven by passionate Millennials across the country committed to a movement of bold, progressive change, Rock the Vote’s Truth to Power campaign aims to again help Millennials decide the 2016 presidential election. For more information on the Truth to Power campaign, visitrockthevote.com/truthtopower.

About Rock the Vote:
prince-1Rock the Vote is the largest nonpartisan, nonprofit organization in the country driving the youth vote to the polls. Since 1990, Rock the Vote has fused pop culture, music, art and technology to fulfill its mission of building long-term youth political power. During the past six Presidential elections, Rock the Vote ran the largest voter registration drives for young people and has partnered with more than 25,000 partners through its online, multi-lingual voter registration tool. Rock the Vote is dedicated to mobilizing the vote, protecting voting rights and advocating for an electoral process and voting system that works for the Millennial generation, America’s largest and most diverse population in history. To get Rock the Vote updates on upcoming events, election reminders and candidate, visit RocktheVote.com. Engage on social media, by following Rock the Vote on Facebook, Twitter and Instagram at @rockthevote.


Silvie Snow-Thomas

Christine Crosby

About the author

Christine is the co-founder and editorial director for GRAND Magazine. She is the grandmother of five and great-grandmom (aka Grandmere) to one. She makes her home in St. Petersburg, Florida.

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