Why older women will rule the world: The future is female.
According to Joseph F. Coughlin, director of the AgeLab at the Massachusetts Institute of Technology and author of the new book, “The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market.”If you’re a woman with a bit of life experience, you already know you’re the boss.
You’re more likely to drive health care decisions in your family, control household spending, care for millennials and elders, start a business and initiate a divorce. You have the longevity advantage over men.
If you’re a woman with a bit of life experience, you already know you’re the boss.
In other words, you rule.
As people get older, the future is female, he argues, with women better prepared for life after middle age than their male peers.
“As people get older, the future is female.”, Coughlin argues.
In his book, Dr. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women—they outnumber men, control household spending and finances, and are leading the charge toward tomorrow’s creative new narrative of later life—is especially illuminating.