2020 Gerber Baby Is First Adopted Baby Chosen For Campaign

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Baby Magnolia of California wins over Gerber with a joyful smile and sunny personality

On May 8, 2020, Gerber announced an adorable new addition to the Gerber family with the winner of its 10th annual Photo Search. Magnolia Earl from Ross, California captured the hearts of the judging panel with her joyful expression, playful smile, and warm, engaging gaze.

Baby Magnolia was chosen as the 2020 Gerber Spokesbaby from more than 327,000 entries submitted through photosearch.gerber.com where families could upload photos, videos, and share stories. As the newest Gerber Spokesbaby, Magnolia represents every Gerber baby, and her family’s story serves as a reminder of what unites all parents and drives everyone at Gerber: the promise to do anything for the baby.

“Magnolia has brought so much joy to everyone she meets. Her personality is beyond happy and joyful,” said Courtney Earl, Magnolia’s mother. “On May 9th, 2019 we received a call from the Adoption Agency that there was an expectant mom that was in labor and wanted to talk to us! We pulled off the highway, got a chance to connect with her amazing birth parents, and a few hours later, this sweet baby girl was born. Adoption is incredibly special to our family’s story. Winning Photo Search is an opportunity to tell Magnolia’s story and shed light on all the beautiful and different ways families are made.”

Magnolia Earl will celebrate her first birthday tomorrow, Saturday, May 9th. She has two older sisters, Whitney (12) and Charlotte (8), who is also adopted. The three girls adore playing together – especially splashing in the kiddie pool and dancing to the Baby Shark song.

“Our Gerber family of farmers, factory workers, employees, and customers are all united in our pursuit to do everything and anything for baby. We believe every baby is a Gerber baby and standing behind our babies has never mattered more than it does now,” said Bill Partyka, President, and CEO, Gerber. “At a time when we are yearning for connection and unity, Magnolia and her family remind us of the many things that bring us together: our desire to love and be loved, our need to find belonging, and our recognition that family goes way beyond biology.”

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Parents Courtney and Russell Earl adopted Magnolia last year, making it three girls in the family alongside Whitney (left), 12, and Charlotte, 8, at their California home.

Launched in 2010, Photo Search was inspired by the countless photos received over the years from parents who see their little ones in Gerber’s iconic baby logo, which features the original Gerber baby, Ann Turner Cook. Photo Search celebrates babies and families from all backgrounds, highlighting the belief that every baby is a Gerber Baby.

“Photo Search is a moment of celebration that so many families look forward to each year. And this year – perhaps more than ever – the Gerber family is thrilled to celebrate with Magnolia and her family, and with families across America,” said Kelly Schneider, a spokeswoman for Gerber. “The COVID-19 pandemic has made all of us feel more isolated than ever before, so finding new ways to feel connected has never mattered more.”

In addition to the opportunity to be featured on Gerber’s social media channels and marketing campaigns throughout the year, Magnolia and her family were rewarded a $25,000 cash prize, $1,000 in Gerber Childrenswear, $1,000 from Walmart and phones with a year of free unlimited service from Verizon – all to provide the best possible start for baby.

“Congratulations to the Earl family! We’re excited to provide Baby Magnolia with an adorable new wardrobe for her reign as Gerber’s 2020 Spokesbaby!” said Maria Montaño, President and CEO of Gerber Childrenswear.

 

 

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