Enjoy GRAND Magazine

for grandparents & those who love them

moover toys

Hey Grandparents! Do You Know About Moover Toys?

Hey Grandparents! Do You Know About Moover Toys?


If you’re like me, when I consider making a legacy toy purchase for my grandchildren, I want to know the back story of how the products are made and who the people are behind the product.

When I first heard about MOOVER Toys and saw their unique products, I was impressed! First of all, they weren’t made of plastic and require batteries. Next, I wanted more answers as to how they are made. So, after a little research, here’s what I discovered.

Moover Toys, a Danish-originated toy company, was started by friends Jeppe Krog and Kåre Tofte in 2003, where they each fell in love with the click key system – Jeppe, who gained his education in Communication and Business Management and Kåre, who gained her education from the Danish Royal Academy of Fine Arts, bonded over their mutual love of modern design. Scandinavian designs are recognized by simplicity, minimalism & functionality.

moover toys“The Dump Truck was his favorite toy for years to come!”

Their vision was to create excitement in a new way for kids around the globe! At the time, neither Jeppe or Kåre had children of their own. Since then, they both have had kids and proudly test every Moover Toys product out with them. One of Jeppe’s favorite moments with his son was when he was 5 and was using the Ride-On Dump Truck at home. He was playing with Lego in the living room and drove into the kitchen for some snacks. Jeppe gave him snacks and he jumped back on the Dump Truck and drove back to his Lego. The Dump Truck was his favorite toy for years to come!

The duo knew early on that Moover Toys’ designs were exceptional and innovative in many ways and many parents and grandparents around the world would agree.


“…grandparents enjoy the fact that their grandkids are being imaginative and having fun.”

Their goal from the beginning was to make kids happy, motivated, and adventurous. All the while, parents and grandparents enjoy the fact that their kids and grandkids are being imaginative and having fun with Moover Toys’ modern and classic design. Parents and grandparents can also rest easy knowing Moover Toys’ products are created using the best materials – high quality and safe for the environment.

Jeppe Krog, CEO of MOOVER Toys with teammates.

Moover Toys is now a global company, with distribution centers located in Norway, Denmark, France, China, The Philippines, Romania, Canada, and the USA!

Jeppe told GRAND, “We can truly say we still love what we do and do what we love. We’re proud of the company and the products we’ve worked hard to create. If you feel as passionately as we do about kids, family bonding time, and being a part of our innovative movement, we would love to include you on our team of Mover Toys ambassadors!”




Check out this video to see the amazing assortment of products from MOOVER Toys


Moover Toys








Christine Crosby

About the author

Christine is the co-founder and editorial director for GRAND Magazine. She is the grandmother of five and great-grandmom (aka Grandmere) to one. She makes her home in St. Petersburg, Florida.

Only $ 6.95

A Special eBook for New and Expecting GRANDparents

My Grand Baby ebook cover