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Posted on February 10, 2023 by Christine Crosby in ageful living, beauty, Boom, Cindy Joseph, MAKEUP, pro age

Pro-age Beauty: 3 Makeup Tips For Over 60


Pro-age Beauty: 3 Makeup Tips for Over 60

At BOOM!, we believe women are beautiful at every age and in every stage of life.

The beauty you have now may be different from your 20s and 30s, but it’s just as real. As you age, you become more confident, more comfortable, more experienced, more intelligent and more yourself. That makes you more beautiful.

Many of the makeup tips, tutorials and demos created today are for women under 40 or they presume you prefer to hide or disguise signs of aging.

BOOM!’s pro-age makeup and skin care is designed to reveal your natural beauty, rather than conceal it. 

Here are three of our best makeup tips to help women over 60 reveal their natural beauty.

  1. Create a well-moisturized base. 

After 60, it’s a good idea to deeply moisturize your face every day, especially before applying makeup. Moisturizing gives your skin a fresh and dewy look that’s beautiful at every age.

We suggest choosing an all-natural moisturizer with ingredients you can trust like beeswax. Applying a moisturizer with beeswax provides an extra layer of protection against harsh weather and pollution. Beeswax also keeps your natural moisture inside while it smooths and softens your skin.

While you’re at it, choose a moisturizer that works for your whole face and body, like Boomsilk, our all-natural moisturizer made with beeswax and honey.

Apply your moisturizer and let it absorb before you apply makeup. We suggest carrying a moisturizer with you for quick moisturizing touch-ups on your face, cuticles and hands throughout the day.

  1. Switch to creamy, luxurious makeup.

It’s time to leave the powder cosmetics you used in your 20s and 30s in the dust.

Powder adds and accentuates texture by drawing attention to fine lines and wrinkles. It settles into creases making them appear deeper and more visible. 

Powder also dries out your skin further, which can make your makeup look cakey as the day progresses.

In contrast, cream cosmetics add to and preserve your skin’s moisture, so your makeup looks fresh all day long. They also blend more easily on drier skin and help minimize skin’s texture.

We suggest our Boomstick Trio. These three creamy, multitasking makeup sticks are designed to enhance your natural glow—without adding texture to your skin. Together, these sticks serve as moisturizer, lipstick, contour, blush, highlighter and more. You can also toss your Boomstick Trio in your purse for easy touch-ups on the go.

  1. After 60, less makeup is more. 

Rather spend time with your grandkids than put on makeup? Good news… less makeup is more, especially after 60. 

Too much makeup can dull your complexion over time, hiding your natural radiance. Wearing a full face of makeup also hides your features—and conceals your own beauty. 

If your makeup takes longer than 10 minutes, you’re likely wearing too much. We suggest sticking to a few basics like lipstick, cream-based blush and mascara.

While you’re at it, choose products that pull double and triple duty as much as possible.

Not only will you cut down on time spent applying products and save money, you’ll also create a glowing look that highlights your natural beauty.

With just a few shifts in your approach, you can enjoy makeup and skin care more than ever—and look beautiful as yourself—at 60 and beyond.

Want to try these makeup tips? Right now, BOOM! is offering Grand Magazine readers a discount on our #1 product, Boomstick Trio. Just use the code GRAND and you’ll save 5% on these creamy cosmetic sticks in our store at boombycindyjoseph.com.

 

Editor’s Note:  I’ve been inspired by Cindy Joseph since she started her company and I learned about her amazing products (which I use). Sadly, Ms. Joseph died in 2018, but her company has continued to flourish. We honor her with this article.

beauty

BOOM! by Cindy Joseph is the first pro-age cosmetic and skin care line for women of every generation. Made with only quality ingredients, BOOM! is a groundbreaking cosmetic and skin care line that celebrates the beauty of every woman at every age.

Read more about beauty and makeup in GRAND here

Christine Crosby

About the author

Christine is the co-founder and editorial director for GRAND Magazine. She is the grandmother of five and great-grandmom (aka Grandmere) to one. She makes her home in St. Petersburg, Florida.

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