Role: Grandparents Economy
Raised by her grandparents and herself a proud grandmom, Lori has provided strategic consulting, research and product development for companies seeking to engage with mature consumers. She is the author of The Grandparent Economy: How Baby Boomers Are Bridging the Generation Gap and she temporarily served as publisher of GRAND Magazine. Lori is the former president of Continuum Crew and Crew Media. She was president of J. Walter Thompson’s Boomer division, JWT BOOM, the nation’s leading mature market advertising agency.
